The Honest Path to a 7-Figure Chiropractic Business

Building a Multi-Clinic Chiropractic Practice: Dr. Michael Henry on Smart Growth, Leadership, and Patient Care

Expanding a chiropractic practice is about more than just opening new locations. It requires the right vision, strong systems, and a commitment to patient-centered care. In a recent podcast interview, **Dr. Michael Henry—Founder and CEO of Texstar Chiropractic—**shared his journey from solo practitioner to leading a multi-clinic chiropractic group in the Austin, Texas area.

Here are some of the most valuable takeaways from his conversation.

From Solo Doctor to CEO: The Mindset Shift

Dr. Henry explained that when he first started out, he envisioned building a single, comprehensive clinic that offered every possible service. Over time, he realized that expanding into multiple chiropractic locations in Austin and surrounding suburbs was a more effective way to bring advanced care to patients.

Scaling, however, required a major mindset shift. As he put it, “Who I am today is not going to get us to 10 locations.”Growth meant letting go of micromanagement, developing leadership in others, and focusing on long-term strategy.

Why Multiple Locations? Accessibility and Patient Outcomes

According to Dr. Henry, accessibility is everything. In a city like Austin, traffic alone can discourage patients from driving across town multiple times a week for care. To ensure patients had access to services like spinal decompression, cold laser therapy, cryotherapy, and advanced musculoskeletal treatments, Texstar expanded into Buda, Dripping Springs, Bee Cave, and other suburban areas.

Instead of relying on one “super clinic,” Texstar’s multi-location model makes it easier for patients to receive consistent, high-quality care close to home.

The Power of Coaching and Mentorship

A consistent theme in Dr. Henry’s story is the role of coaching. He emphasized that while it’s possible to grow on your own, coaching accelerates the process dramatically. Mentorship helped him transition from day-to-day problem-solving to high-level strategy, leadership, and scalable systems.

For chiropractors looking to expand, investing in coaching and business mentorship can shorten the learning curve and prevent costly mistakes.

Systems Over Superstars

One of Dr. Henry’s key insights is that a practice cannot be built around a single doctor’s skillset. Instead, success comes from reproducible systems that deliver consistent outcomes across providers. That means:

• Standardized processes for exams, treatment planning, and patient communication

• Tools like drop tables and advanced technology to level the playing field

• A culture of strong communication and patient-centered care.

This ensures that Texstar Chiropractic patients receive the same standard of excellence, no matter which location they visit.

Patient Experience: Creating the “Wow Factor”

Dr. Henry believes that meeting expectations isn’t enough—you have to exceed them. Texstar’s philosophy is to deliver a “wow factor” that surprises patients with attentive care, clear communication, and results-focused treatment plans.

From the front desk team to the doctors themselves, the focus is on listening deeply, understanding patient goals, and delivering an experience that builds trust and long-term relationships.

Lessons Learned in Scaling

Not every expansion is smooth. Dr. Henry shared that opening two clinics at once stretched his systems and management team too thin. The key lesson? Grow at the pace of your team. Ensure you have well-trained associates and leadership in place before launching the next location.

He also advised against overcomplicating processes. Simplifying systems—from charting to daily operations—makes it easier to train new providers and maintain quality at scale.

Leadership Beyond the Clinic: Regulatory Insight

As a member of the Texas Board of Chiropractic Examiners, Dr. Henry has a unique perspective on compliance and regulation. He emphasized the importance of building a brand and marketing strategy that is not only effective but also compliant with state rules. For chiropractors, understanding scope-of-practice laws is critical to sustainable growth.

Key Takeaways for Chiropractors

Dr. Henry’s story highlights several principles for anyone looking to scale a chiropractic business:

1. Focus on systems, not individuals.

2. Expand for accessibility, not ego.

3. Invest in coaching and mentorship.

4. Build leadership within your team.

5. Prioritize patient experience—the wow factor.

6. Simplify your systems for scalability.

7. Stay compliant and build a reputable brand.

Final Thoughts

At Texstar Chiropractic, the mission is clear: to make advanced chiropractic and wellness care accessible across Central Texas. Dr. Michael Henry’s journey shows that scaling isn’t about chasing profits—it’s about building sustainable systems, creating leaders, and putting patients first.

Whether you’re a chiropractor dreaming of opening a second location or a patient looking for high-quality chiropractic care in Austin, Texstar’s growth story proves that with the right vision, the possibilities are endless.